We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]As marketing gurus say, content is king. This is so true that, according to a report by HRS, there’s a direct relationship between the quality of the content generated by a hotel brand and the number of bookings. This report claims that the more complete…
[:en]Since we started this blog, we have written about capsule hotels, boutique hotels, theme hotels, art hotels, underwater hotels and luxury hotels. It’s pretty common to classify hotels and, in fact, today we are going to talk about a type of hotels we’ve never written…
[:en]Very often, sun & beach tourism and a glass of sangría on a large and sunny terrace by the sea are what people think of when they hear Spain. This is an old myth but most of you know that tourism in Spain includes much…
[:en]Not long ago we came across Genial.ly, a platform created by a startup based in Córdoba (Spain) that contributes to the democratization of social and interactive content. We decided to give it a go and we like its philosophy; it helps to make difficult things…
[:en]Emotions provide the energy that drives the tourism sector and, more particularly, the hospitality sector. It’s not the first time we mention that one of the responsibilities of those who work in the tourism sector is to manage people’s leisure time and, to do so,…
[:en]Last week, we were having a look at some hotels that have implemented important technological innovations. Today, we’d like to complete that list by adding five more hotels that keep up with technology. We hope you find them as interesting as the ones we listed…
[:en]Technology is becoming more and more important in our business area. Last week, Hotelinking founders taught us a lot about technology tools for hotel marketing. Today, we will see how hotels embrace technology to improve their services and products so that guest stay results in…
[:en]Hotelinking is a company started by young people that has revolutionized the hospitality marketing. Word-of-mouth marketing, social networks, and the idea that hotel guests have become more dependent on technology are on the basis of this project. Social networking sites are part of the life…
[:en]We’ve heard a lot about millennials but the truth is that we need to know more about their habits and behavior. There’s a research study, recently published in Oracle Hospitality, whose title is ‘Millennials and Hospitality’ that explains the relationship between millennials and technology and…
[:en]After reading a post by Mabel Cajal we’d like to tell you about some marketing actions related to the Zero Moment of Truth (ZMOT), a marketing term coined by Google in 2011. What is ZMOT? The zero moment of truth (ZMOT) refers to the research process a…