We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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A recent study, published by Stephani K.A. Robson, (professor at the Cornell School of School Administration) and Breffni Noone (associate professor at the Penn State of Hospitality Management), has thrown light on the criteria users follow when browsing the website trying to find accommodation. The…
For the last few months we’ve been insisting on the importance of finding elements to make your hotel stand out among competitors. Businesses of any kind, but specially hotels must spot their strengths and make the most out of them. We have chosen 10 hotels…
Some weeks ago, we were talking about new trends in mobile technologies and the increasing number of last-minute bookings through these devices that the industry is witnessing, as they are really handy and users know how to make the most out of them. The prices seen…
As we often say, customer loyalty is rapidly changing so if hotels want to retain existing customers -and attract new customers- they need to carry out specific actions. These actions will vary depending on whether we want to keep customers coming back or draw in…
When we were thinking about what to ask José Luis Mateo, we decided to take a close look at the effort that the Escola d’Hoteleria de les Illes Balears (EHIB) is making to keep communication open with the area where it is located. The information…
[:en]Last week, after our discussion on whether luxury hotels were also the ones that offer cutting-edge technology, we were left wondering if luxury could be affordable. Is it? Or its mere definition excludes that possibility? If technology is becoming a synonym for luxury, maybe the requirements to…
As technology gains importance in the hospitality industry it’s more and more commonly associated to luxury. In fact, most technological hotels are also the most elegant ones. There’s no doubt that technology makes our life easier and this is why the first extra service hotels…
What we want to highlight this week are the differences between two different generations of customers. On the one hand, there are Millennials and, on the other, Baby Boomers. It’s very important to be aware of the differences existing between them to design better business…
There are always new challenges and changes to face in the world of business. Luckily or unluckily, technology goes so fast that companies must keep up with changes and new business models if they don’t want to be left behind. It’s not different in the…
Today, we want you to know more about a new Spanish hostel chain, TOC Hostels, established by AC Hoteles former vicepresident, Ignacio Catalán. This group is formed of three hostels, the last one being inaugurated in Madrid in September 2014. Ignacio’s experience in the hospitality world has…