We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Emotions provide the energy that drives the tourism sector and, more particularly, the hospitality sector. It’s not the first time we mention that one of the responsibilities of those who work in the tourism sector is to manage people’s leisure time and, to do so,…
[:en]Last week, we were having a look at some hotels that have implemented important technological innovations. Today, we’d like to complete that list by adding five more hotels that keep up with technology. We hope you find them as interesting as the ones we listed…
[:en]Technology is becoming more and more important in our business area. Last week, Hotelinking founders taught us a lot about technology tools for hotel marketing. Today, we will see how hotels embrace technology to improve their services and products so that guest stay results in…
[:en]Hotelinking is a company started by young people that has revolutionized the hospitality marketing. Word-of-mouth marketing, social networks, and the idea that hotel guests have become more dependent on technology are on the basis of this project. Social networking sites are part of the life…
[:en]We’ve heard a lot about millennials but the truth is that we need to know more about their habits and behavior. There’s a research study, recently published in Oracle Hospitality, whose title is ‘Millennials and Hospitality’ that explains the relationship between millennials and technology and…
[:en]After reading a post by Mabel Cajal we’d like to tell you about some marketing actions related to the Zero Moment of Truth (ZMOT), a marketing term coined by Google in 2011. What is ZMOT? The zero moment of truth (ZMOT) refers to the research process a…
[:en]You know that we love to write about guest experience and we always try to provide some little advice on how to make the most of new technologies to help hoteliers. Obviously, technology plays an essential role in our industry and it can contribute a…
[:en]Today we are going to list five easy actions related to technology that will contribute to improving hotel processes. We have already mentioned some of them on previous posts but we will put them together. Free Wi-Fi It’s not the first time we write about…
[:en]Some weeks ago, we wrote a post about the opening of the Joan Miró Hotel and Museum where we told you about the -often intimate- relationship between the world of fine arts and the world of hospitality. This kind of fusion is very trendy in…
[:en]It’s not the first time we talk about Broomx (Best Room Experiences) a technology company based in Catalonia that applies many of their solutions to the hospitality business. More than one year ago, when the first intelligent hotel room was opened in the Eurostars Barcelona Design,…