We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]The website of the hotel is becoming one of the distribution channels that generates more revenue. The number of bookings that have been generated directly on the hotels website has grown not only on the part of tourists, but also on the part of business…
[:es]Esta semana vamos a mostrar diferentes estrategias que se pueden seguir en redes sociales para conseguir los objetivos que cada empresa se haya propuesto. Una estrategia en redes sociales consiste en generar contenido de calidad y con valor para los seguidores con la intención de…
[:en]In these times in which social networks are something so essential for any company tools have appeared to unify all these and be able to take better control over them. We have been curious about how they work and if it would be profitable to…
[:es]La semana pasada estuvimos viendo la necesidad que tienen los hoteles de formar parte del mundo de las redes sociales. No obstante, solo vimos los beneficios que tenía estar presente en ellas y expusimos las principales redes sociales en uso, junto a las características que…
[:es]Las redes sociales forman parte del día a día de muchas personas y empresas, ¿Qué impide que no sea igual para los hoteles? Los perfiles en redes sociales deben contener información de calidad y deben estar actualizados, motivo por el cual se debe analizar que…
[:en]As marketing gurus say, content is king. This is so true that, according to a report by HRS, there’s a direct relationship between the quality of the content generated by a hotel brand and the number of bookings. This report claims that the more complete…
[:en]Not long ago we came across Genial.ly, a platform created by a startup based in Córdoba (Spain) that contributes to the democratization of social and interactive content. We decided to give it a go and we like its philosophy; it helps to make difficult things…
[:en]Emotions provide the energy that drives the tourism sector and, more particularly, the hospitality sector. It’s not the first time we mention that one of the responsibilities of those who work in the tourism sector is to manage people’s leisure time and, to do so,…
[:en]Hotelinking is a company started by young people that has revolutionized the hospitality marketing. Word-of-mouth marketing, social networks, and the idea that hotel guests have become more dependent on technology are on the basis of this project. Social networking sites are part of the life…
[:en]We’ve heard a lot about millennials but the truth is that we need to know more about their habits and behavior. There’s a research study, recently published in Oracle Hospitality, whose title is ‘Millennials and Hospitality’ that explains the relationship between millennials and technology and…