We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]It’s not the first time we write about how hotel chains behave on Twitter. A couple of years ago, we did some research to learn more about the behavior of luxury hotels on this social networking site and we arrived at interesting conclusions about their overall communication…
Year after year, traditional advertising has been at the basis of mass consumption. Social networking sites have changed the setting and, today, communication is no longer controlled by the companies themselves. One-way communication has ceased to exist. Companies use more and more online communication channels,…
[:en]Some weeks ago we attended an Open Space on tourism organized in Palma de Majorca. There were many hoteliers and other professionals sharing their ideas. One in particular called our attention. A common concern in this industry has to do with dealing with unhappy clients. Hoteliers are…
Social networking sites can prove beneficial to hoteliers, so it’s important to classify them and analyze their usefulness separately, as not all of them contribute to reaching the same goals. Determining the best platform for each business may help hoteliers getting more return. Last week,…
It’s a fact. Technology is changing our lives at all levels. And again, we apply it to the hospitality sector to see what’s new. An article published in Hosteltur in August 2014, and grounded on an online report by the agency Destinia, has caught our attention….
Content marketing will be one of the hottest trends this 2015. There are many brands, in and out of the tourism sector trying hard to design, and keep, a good content marketing strategy, so it’s worth paying a little more attention to it. As we…
It’s been some years now since OTAs (Online Travel Agencies) came on the scene for the first time. They had a strong entry into the market and were seen as saviors by hotels: in exchange for a commission, they managed to book rooms that otherwise…
Today, we are dealing with the second main problem hoteliers have to face today. This is something we mentioned on a previous post. In order to increase revenue, hoteliers need to persuade their clients to spend a little more during their stay. Of course, they…
Content Marketing, which is related to Inbound Marketing, has been a hot topic for the last years. The hospitality industry needs tools to show the advantages of the products they offer but, due to their characteristics, they are difficult to materialize and display. A good…
We keep writing about the main issues and challenges hoteliers have to face today, and we keep trying to contribute our bit to find realistic solutions to these problems. Today’s post is about the importance of delivering information to clients using newsletters. Some months ago,…