We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]We keep wondering about the toughest barriers hoteliers face when they try to adapt to changing times. When we wrote a post listing all the problems hoteliers have to face today, we mentioned the need to hire marketing experts, as it is not easy to promote…
Last week, we gave some tips on how to increase traffic to a hotel’s website. Our post today deals with those visitors and what to do when they land on our website. Once the first goal -direct traffic to the website- has been reached, all…
Last week’s post was about the most common problems hoteliers have to face today. Today, we are starting a series of posts aimed at trying to find effective solutions to these problems. We are going to follow users from the first moment they type a…
For today’s post, we have decided to address some of the main concerns hoteliers have about the hospitality industry. We could say that hoteliers have been in a rather comfortable position year after year but the economic crisis, different changes in the sector, new consumers’…
It’s not the first time we write about hotel loyalty programs, and it won’t be the last one. As a hot topic, it needs to be thoroughly analyzed to help hotels improve their strategy and get new clients, or make existing clients loyal. Clients’ habits…
We are witnessing a certain obsession to get more and more followers on social networking sites. Today, we wonder what hotelier’s true objectives are. What are they after when it comes to improving their online reputation? According to a survey carried out by ReviewPro, hotelier’s…
Many hotel owners are obsessed with trying to find the perfect formula to make their clients loyal. There are many different loyalty programs in the market aimed at keeping clients happy so that they come back. Today, loyalty mechanisms are changing and their goal is…
A picture is worth one thousand words. In this post today we are going to analyze the relationship between the images – and other contents published on our website – and the conversion rate for hoteliers. It is not easy at all to measure that…
Keeping online communication channels open has turned into one of the most important tasks for all kinds of businesses. The way we interact, comments published about us, the times we are mentioned and many other things are indicators not to overlook. For ages, human beings…
Last week, we were analyzing Mandarin Oriental’s communication and advertising strategies on Twitter. As not all hotel chains follow the same policies, we have chosen four different examples for this week. Our four examples have two things in common: they are big hotel groups and…