We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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In order to illustrate the concepts we have been discussing in previous posts, let’s study a real case and verify that it fulfills the conditions we have mentioned. The hotel group we have chosen is Mandarin Oriental (MO), an international group with a good content…
We are facing a digital content explosion these days, and this is not always an easy thing to handle. Mostly if you running short of resources. People, companies and public organisms have joined the new reality provided by the online environment, and they are constantly…
We have been talking about client disloyalty as an inherent characteristic of hotel clients in our previous post. Today, we will still deal with this issue but we will focus on a different aspect. We won’t pay much attention to the different clients’ profiles but…
Everybody knows about the complexity of the hospitality industry, and there are several factors to consider when it’s about taking advantage of all the potential benefits that this industry can generate. One of the most important issues for hoteliers is how to make clients loyal….
The aim of this post is to examine some new trends in the tourism sector created by a whole generation of newcomers: it is a very distinctive sector known as the Millennial Generation, or Generation Y. This is the main topic on the first page…
As usual, we try to apply different concepts to the tourism sector and, more specifically, to the hospitality sector on our blog. Today I will talk about hotel marketing and how twitter can help you increasing online presence. Today, I would like to tell you about…
Week after week, thousands of guests stay at a hotel. On the one hand, the hotel organization team must know how to establish communication channels with their clients and which channels are the best for that purpose. On the other hand, this team must develop…
There is a new and special social networking site, exclusively designed for hotel owners and general managers. This network is Roomize and it is aimed at facilitating the exchange of hotel rooms between hoteliers so that they can stay at hotels all over the world. It is free…
We started hearing about Revenue Management or Yield Management some years ago. These terms have often been treated as synonyms but they are not really so. The debate around this issue is not new. Today, I will present some arguments trying to erase the subtle differences existing between these…
Last week, we were talking about how to design a newsletter as a means to communicate with clients and show the latest novelties. Today, the post will be focused on how to measure client satisfaction, something extremely important for hoteliers. These days, it is necessary…