We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Nowadays, every hotel must think about the possibility of offering Wi-Fi to their clients, and the first thing to do is to be aware of the different ways of implementing this service. Thinking about these changes, we start asking ourselves such questions as: Do I…
Up to now, the fact that a hotel had a Channel Manager was a differentiating feature. From now on, it is a must if the hotel aims at being competitive in the market. Today, there are multiple channels in hotel distribution. Therefore, a single tool…
Internet works 24/7/365. Thousands of new data, contents, statements or opinions about people, companies, products or services appear online. In this flood of information, Google – among other search engines – indexes words. That way, our company is related with those opinions or statements, creating…
Last night, while getting ready to go to bed and setting the alarm on my smart-phone, I had a flashback to my childhood. When I was a child, back in the 60s, the latest technology available at home consisted of a radio and an alarm…
“A trip to Innovation” was held in Madrid December 12th 2012 within Thinktur 2012 Annual Meeting. Again, this meeting has been a national and international reference for innovation and new technologies applied to the tourism sector. This time, more than 120 participants attended the conference….
Reading a post published in e-tooltech, I thought it could be a good idea talking about innovation. What is innovation? According to DRAE, innovation is the creation or modification of a product and its subsequent introduction in the market. Joseph Schumpeter, who introduced this concept…
I have just come across an excellent initiative driven by the Conselleria de Economía, Industria, Turismo y Empleo of the Generalitat Valenciana. This organism has recently launched the online, free, version of the scientific and academic periodical Papers de Turisme. This publication, a pioneer in…
I just came out from a meeting where we were showing a Business Intelligence project to a client. I think they are happy with the first PoCs (proofs of concept). Having a look at Charts, Gauges, KPI’s, Pivot tables and all those graphic expressions, so…
The change is happening now. No need to wait for an uncertain future: enormous challenges have been triggered in the way business operations are understood in the tourism and hospitality industry. On one hand, the rise of new distribution models led by big OTAs has…
The booking centre Offerum has confirmed the growing trend of reservations through mobile phones. According to this website, Spanish bookings via mobile phones and tablets have grown up to 146.7 percent as compared to the same period in 2011. Spain is already the European country…