We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Hotels must have as much information as possible about their guests to really meet their needs. The same applies when it’s about getting new customers: information is essential to launch effective campaigns and attract them. This is why communication between hotels and their customers is…
[:en]After reading a post by Mabel Cajal we’d like to tell you about some marketing actions related to the Zero Moment of Truth (ZMOT), a marketing term coined by Google in 2011. What is ZMOT? The zero moment of truth (ZMOT) refers to the research process a…
[:en]You know that we love to write about guest experience and we always try to provide some little advice on how to make the most of new technologies to help hoteliers. Obviously, technology plays an essential role in our industry and it can contribute a…
[:en]The hospitality industry is constantly receiving pressure from users to adapt to new trends, undergo modifications and modernization of hotel facilities and keep up with the needs of new tourists. To maximize occupancy and pull in more money most hotels need to change their business…
[:en]The world of experiential market is undergoing a profound revolution. Among other changes, we have witnessed how buildings and other spaces have been repurposed to offer clients new experiences. As we use to do, we’ll provide some examples applied to the hospitality world. From old…
[:en]In 2015 we started to hear about the so-called hotels of the future. They are often outlandish and extremely innovative, offer state-of-the-art technology and most of them are intended for millennials. The CityHub is the story of two young entrepreneurs who were strongly determined to…
[:en]Today, we’d like to tell you about Houtel, a new application that enables hotel guests to get all the information they need to enjoy a full experience during their stay. Some time ago, we wrote a post about the free Wi-Fi controversy. In this regard,…
[:en]We have always insisted on the importance of having effective communication mechanisms between hotel establishments and clients. A good way to achieve this goal is to develop mobile apps to make requests at the hotel. These apps make it easy to ask for -and even…
Some weeks ago, we were talking about new trends in mobile technologies and the increasing number of last-minute bookings through these devices that the industry is witnessing, as they are really handy and users know how to make the most out of them. The prices seen…
[:en]Our post today will focus on the moment travelers book a hotel and the devices they use to do so. At the beginning, hotel reservations made on mobile phones or tablets looked like a short-lived fad but the truth is that they have rapidly consolidated….