We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Should community managers be experts in the business sectors they work in or, on the contrary, should they just manage online communities? We could list reasons for and against each option so we are going to place ourselves right in the middle. We think that…
Mobile apps are really useful when it comes to data gathering. This is why there are more and more apps released every day. Guests willing to use these applications provide hotels with relevant information about their behavior, likes and interests, and even personal information, a…
Centralized management has brought about a move forward in the hospitality sector. Some weeks ago, we published a post describing some of the tools available in the market aimed at centralizing different hotel departments. The importance of technology when it comes to dealing with great amounts…
This may seem obvious, but hotel chains need centralizing – and centralized – tools to manage all hotels that belong to the same group. Managing large hotel chains is different from managing independent hotels, and far more complex. This is why we have split a…
El lunes de la semana que viene se celebra en Lanzarote un Seminario de Innovación Hotelera impartido por Fernando Gallardo, quien hace muy poquito estuvo en Palma tratando la misma temática: El turismo en la nueva era del Big Data. En líneas muy generales, se podría…