We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]After reading a post by Mabel Cajal we’d like to tell you about some marketing actions related to the Zero Moment of Truth (ZMOT), a marketing term coined by Google in 2011. What is ZMOT? The zero moment of truth (ZMOT) refers to the research process a…
The focus in the hotel industry today is to offer customized services, new experiences and unforgettable holidays to our customers. We all seem to have this in mind but, as technology is gaining ground, we tend to forget that a hotel is run by people,…
Today, we want you to know more about a new Spanish hostel chain, TOC Hostels, established by AC Hoteles former vicepresident, Ignacio Catalán. This group is formed of three hostels, the last one being inaugurated in Madrid in September 2014. Ignacio’s experience in the hospitality world has…
Last week’s post was about the most common problems hoteliers have to face today. Today, we are starting a series of posts aimed at trying to find effective solutions to these problems. We are going to follow users from the first moment they type a…
Having a look at new trends in the hospitality industry today, we have decided to select some of the posts previously published on our blog and draw some conclusions about online marketing in the hospitality industry. This industry is witnessing a change in the behavior…
Today’s post is slightly different from previous ones. It is about a platform where users can share their traveling experiences and also arrange their trip into different stages, upload images, contact other travelers and many other things. We invite you to meet Routy, the website…
Fitur has launched an interesting initiative to foster the use of social networking sites in tourism promotion and create closer ties with opinion leaders in the travelling sector from this continent. This is why Fitur organised, for the first time, an online contest to find…