We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Last week, we gave some tips on how to increase traffic to a hotel’s website. Our post today deals with those visitors and what to do when they land on our website. Once the first goal -direct traffic to the website- has been reached, all…
Last week’s post was about the most common problems hoteliers have to face today. Today, we are starting a series of posts aimed at trying to find effective solutions to these problems. We are going to follow users from the first moment they type a…
Having a look at new trends in the hospitality industry today, we have decided to select some of the posts previously published on our blog and draw some conclusions about online marketing in the hospitality industry. This industry is witnessing a change in the behavior…
Today, we are dedicating some lines to one of our partners: Global Red. We visited their headquarters, where José Manuel Ramírez (CEO at Global Red) made us feel very welcome. We were asking him some questions about the importance of the online environment for hotels. First,…
Times are changing, and so do clients’ needs. Therefore, everything in the hospitality industry must adapt to new situations. In our post today we will present some ideas about the tasks traditionally performed by hotel receptionists and how these are changing. We will try to…
This week, we have been gathering some information about different booking engines to make a list that, hopefully, you find useful. When choosing an online booking engine, there are different aspects that must be taken into account, such as integrations, the possibility of adding extra…
What is the importance that should be given to full online integration of our search engine? We are all aware of the fact that, in these difficult times of economic crisis, hotel clients try not to spend too much on their holidays. Usually, they try…
When online travel agencies such as Expedia, Priceline and Hotwire were first introduced, many hotels viewed them as a saving grace. These websites provided a conduit for property owners to fill rooms that might have otherwise not generated revenue. What many hoteliers didn’t predict was…
As we did last week, we are going to talk about booking engines, the focus today being on the importance of the integration of the booking engine with the hotel management system. Visual aspects are one of the first things to consider. We know how…
Before listing and analyzing the different booking engines existing in the market, we are going to briefly discuss some theoretical aspects to clear up doubts about what a booking engine is and what it is used for. What is a booking engine? A booking engine…