We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]As marketing gurus say, content is king. This is so true that, according to a report by HRS, there’s a direct relationship between the quality of the content generated by a hotel brand and the number of bookings. This report claims that the more complete…
[:en]Not long ago we came across Genial.ly, a platform created by a startup based in Córdoba (Spain) that contributes to the democratization of social and interactive content. We decided to give it a go and we like its philosophy; it helps to make difficult things…
[:en]Emotions provide the energy that drives the tourism sector and, more particularly, the hospitality sector. It’s not the first time we mention that one of the responsibilities of those who work in the tourism sector is to manage people’s leisure time and, to do so,…
It’s not the first time we deal with the difficulties of promoting the hospitality product, as its intangible part makes it very difficult to describe before guests have actually enjoyed it. Social media have made an important contribution in this respect. As everybody knows, a…
Content marketing will be one of the hottest trends this 2015. There are many brands, in and out of the tourism sector trying hard to design, and keep, a good content marketing strategy, so it’s worth paying a little more attention to it. As we…
Content Marketing, which is related to Inbound Marketing, has been a hot topic for the last years. The hospitality industry needs tools to show the advantages of the products they offer but, due to their characteristics, they are difficult to materialize and display. A good…
We keep writing about the main issues and challenges hoteliers have to face today, and we keep trying to contribute our bit to find realistic solutions to these problems. Today’s post is about the importance of delivering information to clients using newsletters. Some months ago,…
We are witnessing a certain obsession to get more and more followers on social networking sites. Today, we wonder what hotelier’s true objectives are. What are they after when it comes to improving their online reputation? According to a survey carried out by ReviewPro, hotelier’s…
This week, we are going to tell you about the results of a study we have been carrying out for several months. Out of curiosity, we wanted to know more about the participation of 4 and 5-star hotels on Twitter. The study is divided into…
Today’s post is slightly different from previous ones. It is about a platform where users can share their traveling experiences and also arrange their trip into different stages, upload images, contact other travelers and many other things. We invite you to meet Routy, the website…