We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Should community managers be experts in the business sectors they work in or, on the contrary, should they just manage online communities? We could list reasons for and against each option so we are going to place ourselves right in the middle. We think that…
This may seem obvious, but hotel chains need centralizing – and centralized – tools to manage all hotels that belong to the same group. Managing large hotel chains is different from managing independent hotels, and far more complex. This is why we have split a…
Week after week, thousands of guests stay at a hotel. On the one hand, the hotel organization team must know how to establish communication channels with their clients and which channels are the best for that purpose. On the other hand, this team must develop…
We are still analyzing those areas that can be integrated with a software management system. One of these areas is Client Management, and it consists of the following tools: 1. Hotel CRM Today, CRMs are essential when managing the list of customers of hotel establishments. In the end,…
The article I’ve just read was written five years ago but I’ve found it extremely interesting. Its author is Toni Mascaró, founder and CEO of eMascaró. It is about how to develop and enhance client relationships. The article describes the ideal tool to manage these relationships and…
After ten chapters deepening into the particular features of hotel management software, we are going to finish with an article published last week in Tecnohotel magazine. Jaume Alzina, author of the article and CEO at Winhotel, underlines the importance of constantly applying innovations to different areas…