We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Times are changing, and so do clients’ needs. Therefore, everything in the hospitality industry must adapt to new situations. In our post today we will present some ideas about the tasks traditionally performed by hotel receptionists and how these are changing. We will try to…
One of the most difficult things for hotels today is to get more direct bookings and break dependence on the so-called intermediaries. Times are changing and, while they browse the website trying to find suitable accommodation, users find a wide range of choices. Hotel bookings…
Christmas holidays are closer and many hotels take advantage of it to become banquet halls. These days, many of us gather and celebrate together. The fact that there are banquet halls available, private or to be shared with other groups, makes the complicated task of…
The hospitality sector is quite a broad category of fields. As we have said before, this is why there are new solutions and applications launched every day targeted at this field: it covers a lot of different aspects within the service industry. Share cost. Make…
When you have been working in the same sector for a while, you tend to think that everything has already been invented and there is no much room for innovation. I don’t agree with this. I think that a constantly, and rapidly, changing environment translates…
Today, I will write a few lines about customer segmentation and adaptation to the specific needs of clients in the context of marketing strategies. We often hear about client management tools and how these enable efficient market segmentation. Segmentation implies the creation of new opportunities…
There is no doubt that Mexico, a land of contrasts, is an incredible country. It has been improving and celebrating triumphs for some years despite the continuous fight against corruption and crime rates, whose figures make one’s hair stand on end. Mexico provides endless opportunities…
Over the last few years, tourism products distribution has undergone a deep transformation. Little by little, Internet has been gaining ground. If we focus on hotel distribution, we will easily notice that these changes have given way to the necessity that companies take sides and…
The change is happening now. No need to wait for an uncertain future: enormous challenges have been triggered in the way business operations are understood in the tourism and hospitality industry. On one hand, the rise of new distribution models led by big OTAs has…