We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
Phone: + 1-888-1554-456-123
Email: themesupport@gmail.com
Fax: +63 918 4084 694
[:en]After reading a post by Mabel Cajal we’d like to tell you about some marketing actions related to the Zero Moment of Truth (ZMOT), a marketing term coined by Google in 2011. What is ZMOT? The zero moment of truth (ZMOT) refers to the research process a…
Today, we are dedicating some lines to one of our partners: Global Red. We visited their headquarters, where José Manuel Ramírez (CEO at Global Red) made us feel very welcome. We were asking him some questions about the importance of the online environment for hotels. First,…
The aim of this post is to examine some new trends in the tourism sector created by a whole generation of newcomers: it is a very distinctive sector known as the Millennial Generation, or Generation Y. This is the main topic on the first page…
The hospitality sector is quite a broad category of fields. As we have said before, this is why there are new solutions and applications launched every day targeted at this field: it covers a lot of different aspects within the service industry. Share cost. Make…
Today, I will write a few lines about customer segmentation and adaptation to the specific needs of clients in the context of marketing strategies. We often hear about client management tools and how these enable efficient market segmentation. Segmentation implies the creation of new opportunities…
What is the importance that should be given to full online integration of our search engine? We are all aware of the fact that, in these difficult times of economic crisis, hotel clients try not to spend too much on their holidays. Usually, they try…