We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Everybody knows about the complexity of the hospitality industry, and there are several factors to consider when it’s about taking advantage of all the potential benefits that this industry can generate. One of the most important issues for hoteliers is how to make clients loyal….
The aim of this post is to examine some new trends in the tourism sector created by a whole generation of newcomers: it is a very distinctive sector known as the Millennial Generation, or Generation Y. This is the main topic on the first page…
Week after week, thousands of guests stay at a hotel. On the one hand, the hotel organization team must know how to establish communication channels with their clients and which channels are the best for that purpose. On the other hand, this team must develop…
As we did last week, we are going to talk about booking engines, the focus today being on the importance of the integration of the booking engine with the hotel management system. Visual aspects are one of the first things to consider. We know how…
Today, we are going to explain a simple way to create a newsletter for free. There are many different tools to design and send newsletters to clients. My favourite, the one which best suits all my needs, is MailChimp. Creating and managing your own newsletters…
Any company must follow a carefully planned and solid strategy when putting into practice a marketing plan. This needs some previous study: obviously, it is necessary to deeply know the products we are offering, the market and the client’s environment. There is another factor that…
There is no doubt that Mexico, a land of contrasts, is an incredible country. It has been improving and celebrating triumphs for some years despite the continuous fight against corruption and crime rates, whose figures make one’s hair stand on end. Mexico provides endless opportunities…
[:en]We have to admit that, during the last year, the hotel chain Pabisa has had a good record. To begin, in late 2011, this hotel chain launched a new web design with new content. The new interface was planned for an easy, fast and simple…
Key factors in an ICT company We could spend hours talking about those factors that determine the future of an ICT company, especially if we refer to the tourism sector. But I will focus now on three factors that I consider to be essential. First,…