We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Should community managers be experts in the business sectors they work in or, on the contrary, should they just manage online communities? We could list reasons for and against each option so we are going to place ourselves right in the middle. We think that…
We are about to finish 2014. These days, it is worth having a look at the most important events this year. We have gone back to the posts we published through 2014 and picked up the ones that show the most important trends we have…
We all know that every hotel is unique. Each one has different goals, needs and guests. Hoteliers must know the characteristics of their own business very well if they want to keep technologically updated according to their needs. But… what tools would I need if…
For today’s post, we have decided to address some of the main concerns hoteliers have about the hospitality industry. We could say that hoteliers have been in a rather comfortable position year after year but the economic crisis, different changes in the sector, new consumers’…
We all agree that the hotel product is based on customer care, as itbelongs to the tertiary sector, which provides services to clients. Every aspect related to hotel management is conditioned by this factor. A hotel is formed by a tangible, physical, part -facilities- and an…
Having a look at new trends in the hospitality industry today, we have decided to select some of the posts previously published on our blog and draw some conclusions about online marketing in the hospitality industry. This industry is witnessing a change in the behavior…
Centralized management has brought about a move forward in the hospitality sector. Some weeks ago, we published a post describing some of the tools available in the market aimed at centralizing different hotel departments. The importance of technology when it comes to dealing with great amounts…
Our challenge today is to apply the famous Maslow’s Hierarchy of Needs to the hospitality business. This theory is still relevant today to understand human motivation and personal development in workplace environments and business management. The idea is that people have basic needs in life…
This PMS interface is based on a universal document reader (National Identity Card, passport, etc.) that imports all identification details of clients recognized by OCR systems automatically to Winhotel SQL. What are its characteristics if integrated with Winhotel PMS? Functionality. Thanks to this interface, Winhotel…
It is not the first time that we discuss about seasonality in this blog, neither is it the first time we write about new applications launched in the hospitality market whose aim is to improve hotel management. Today, I will write about an application that uses…