We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Any company must follow a carefully planned and solid strategy when putting into practice a marketing plan. This needs some previous study: obviously, it is necessary to deeply know the products we are offering, the market and the client’s environment. There is another factor that…
Last night, while getting ready to go to bed and setting the alarm on my smart-phone, I had a flashback to my childhood. When I was a child, back in the 60s, the latest technology available at home consisted of a radio and an alarm…
2013 appears to be exciting for Winhotel. 2012 has been a transforming year, in which Winhotel’s future has been reoriented and defined. The most remarkable thing has been our strong commitment to innovation and the creation of new products. In the first three months of…
“A trip to Innovation” was held in Madrid December 12th 2012 within Thinktur 2012 Annual Meeting. Again, this meeting has been a national and international reference for innovation and new technologies applied to the tourism sector. This time, more than 120 participants attended the conference….
Reading a post published in e-tooltech, I thought it could be a good idea talking about innovation. What is innovation? According to DRAE, innovation is the creation or modification of a product and its subsequent introduction in the market. Joseph Schumpeter, who introduced this concept…
I have just come across an excellent initiative driven by the Conselleria de Economía, Industria, Turismo y Empleo of the Generalitat Valenciana. This organism has recently launched the online, free, version of the scientific and academic periodical Papers de Turisme. This publication, a pioneer in…
Tomorrow, 12th December, Thinktur (Tourism Technological Platform) celebrates a symposium titled “A Trip to Innovation”, within Thinktur’s 2012 Annual Meeting. This conference tries to be the main meeting point for tourism companies and different agents in the fields of knowledge, innovation and new technologies at…
Yesterday, we attended the IE Venture Network, held in the Balearic Islands for the first time. The forum was addressed to tourism sector entrepreneurs and also to anyone interested in innovation applied to tourism. The schedule was divided into two parts: the morning session was…
This symposium, organized by La Ruina Habitada, is being held in Lisbon from 19th to 21st November 2012 under the slogan #Hotel2020 and its objective is to think about new ideas and innovative projects to help the sector understand the way in which the hospitality…
Playa Senator, together with Oasys, a Theme park in Tabernas Desert, in Almeria, put into practice last November 3 an initiative planned in January. Let’s go back in history… For over fifteen years, this hotel chain had been offering swimming pool towels for free to…