We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Some weeks ago we attended an Open Space on tourism organized in Palma de Majorca. There were many hoteliers and other professionals sharing their ideas. One in particular called our attention. A common concern in this industry has to do with dealing with unhappy clients. Hoteliers are…
It’s not the first time we deal with the difficulties of promoting the hospitality product, as its intangible part makes it very difficult to describe before guests have actually enjoyed it. Social media have made an important contribution in this respect. As everybody knows, a…
As we often say, customer loyalty is rapidly changing so if hotels want to retain existing customers -and attract new customers- they need to carry out specific actions. These actions will vary depending on whether we want to keep customers coming back or draw in…
Content marketing will be one of the hottest trends this 2015. There are many brands, in and out of the tourism sector trying hard to design, and keep, a good content marketing strategy, so it’s worth paying a little more attention to it. As we…
We are about to finish 2014. These days, it is worth having a look at the most important events this year. We have gone back to the posts we published through 2014 and picked up the ones that show the most important trends we have…
We think that hiring highly qualified professionals is essential in the hospitality industry, and we have written a lot about training programs on this blog. There are different professional profiles in our industry, and hotels need all of them. Traditionally, hoteliers have completed their workforce…
Content Marketing, which is related to Inbound Marketing, has been a hot topic for the last years. The hospitality industry needs tools to show the advantages of the products they offer but, due to their characteristics, they are difficult to materialize and display. A good…
We keep writing about the main issues and challenges hoteliers have to face today, and we keep trying to contribute our bit to find realistic solutions to these problems. Today’s post is about the importance of delivering information to clients using newsletters. Some months ago,…
[:en]We keep wondering about the toughest barriers hoteliers face when they try to adapt to changing times. When we wrote a post listing all the problems hoteliers have to face today, we mentioned the need to hire marketing experts, as it is not easy to promote…
Today, we are dedicating some lines to one of our partners: Global Red. We visited their headquarters, where José Manuel Ramírez (CEO at Global Red) made us feel very welcome. We were asking him some questions about the importance of the online environment for hotels. First,…