We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Mobile apps are really useful when it comes to data gathering. This is why there are more and more apps released every day. Guests willing to use these applications provide hotels with relevant information about their behavior, likes and interests, and even personal information, a…
Today, we are dealing with the second main problem hoteliers have to face today. This is something we mentioned on a previous post. In order to increase revenue, hoteliers need to persuade their clients to spend a little more during their stay. Of course, they…
Times are changing, and so do clients’ needs. Therefore, everything in the hospitality industry must adapt to new situations. In our post today we will present some ideas about the tasks traditionally performed by hotel receptionists and how these are changing. We will try to…
Week after week, thousands of guests stay at a hotel. On the one hand, the hotel organization team must know how to establish communication channels with their clients and which channels are the best for that purpose. On the other hand, this team must develop…
When you have been working in the same sector for a while, you tend to think that everything has already been invented and there is no much room for innovation. I don’t agree with this. I think that a constantly, and rapidly, changing environment translates…
Today, I will write a few lines about customer segmentation and adaptation to the specific needs of clients in the context of marketing strategies. We often hear about client management tools and how these enable efficient market segmentation. Segmentation implies the creation of new opportunities…
What is the importance that should be given to full online integration of our search engine? We are all aware of the fact that, in these difficult times of economic crisis, hotel clients try not to spend too much on their holidays. Usually, they try…