We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Some weeks ago, we were talking about boutique hotels. If we connect this tendency with new clients who belong to The Millennial Generation, we have the ingredients for our post today about hipster hotels. The term millennial is commonly used to refer to the generation…
There are more and more hotels that can be classified as boutique hotels. It is one of the ways for small hotels to face changes and adapt to new scenarios. This tendency is now found in both sun and beach hotels and urban areas. What…
One of the most difficult things for hotels today is to get more direct bookings and break dependence on the so-called intermediaries. Times are changing and, while they browse the website trying to find suitable accommodation, users find a wide range of choices. Hotel bookings…
Everybody knows about the complexity of the hospitality industry, and there are several factors to consider when it’s about taking advantage of all the potential benefits that this industry can generate. One of the most important issues for hoteliers is how to make clients loyal….
Today, I will write a few lines about customer segmentation and adaptation to the specific needs of clients in the context of marketing strategies. We often hear about client management tools and how these enable efficient market segmentation. Segmentation implies the creation of new opportunities…