We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Not long ago we came across Genial.ly, a platform created by a startup based in Córdoba (Spain) that contributes to the democratization of social and interactive content. We decided to give it a go and we like its philosophy; it helps to make difficult things…
There’s a new technology startup company in Spain specialized in adventure tourism. It’s similar to Booking.com but they don’t focus on selling beds. Instead, they sell experiences, urban and adventure tourism. As we wrote in this post, new generation travelers look for more than just a…
The term third generation hotels is becoming more and more common, specially in articles about technology applied to the hospitality industry. What does it mean and where does the term come from? First of all, what is behind a third generation hotel? The Instituto Tecnológico…
As technology gains importance in the hospitality industry it’s more and more commonly associated to luxury. In fact, most technological hotels are also the most elegant ones. There’s no doubt that technology makes our life easier and this is why the first extra service hotels…
Three weeks ago, we published a post where we applied Maslow’s Hierarchy of Needs to the Hospitality Industry, classifying the needs of our sector into the five levels suggested by Maslow. We have received different comments about though our blog, LinkedIn and Twitter, and we don’t want…
Keeping online communication channels open has turned into one of the most important tasks for all kinds of businesses. The way we interact, comments published about us, the times we are mentioned and many other things are indicators not to overlook. For ages, human beings…
Everybody knows about the complexity of the hospitality industry, and there are several factors to consider when it’s about taking advantage of all the potential benefits that this industry can generate. One of the most important issues for hoteliers is how to make clients loyal….
Today, we are going to explain a simple way to create a newsletter for free. There are many different tools to design and send newsletters to clients. My favourite, the one which best suits all my needs, is MailChimp. Creating and managing your own newsletters…
Nowadays, every hotel must think about the possibility of offering Wi-Fi to their clients, and the first thing to do is to be aware of the different ways of implementing this service. Thinking about these changes, we start asking ourselves such questions as: Do I…
Up to now, the fact that a hotel had a Channel Manager was a differentiating feature. From now on, it is a must if the hotel aims at being competitive in the market. Today, there are multiple channels in hotel distribution. Therefore, a single tool…