We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Our challenge today is to apply the famous Maslow’s Hierarchy of Needs to the hospitality business. This theory is still relevant today to understand human motivation and personal development in workplace environments and business management. The idea is that people have basic needs in life…
The first thing to do when designing a business strategy for any industry is to have deep knowledge of its most important product. Only then a marketing strategy can start to be designed but we will discuss that in coming chapters. In this post, we…
A new tax came into force in Catalonia on 1 November: the tax on stays in tourist establishments in Catalonia. This tax is payable by anyone aged between 17 and 64 staying at any tourist establishment in Catalonia, including cruise ships, youth hostels and areas…
It is not the first time I write about the distinctive features of the tourism industry. I will dare to be a little more specific in this post and limit these characteristics exclusively to the hospitality industry. Nevertheless, in a very general manner, I am going…
Last week, the 38th edition of Tianguis Turístico México 2013, Mexico’s annual travel marketplace event, took place at the Exhibition and Convention Centre of Puebla from 17 to 20 March. This fair was mainly aimed at promoting, fostering and marketing Mexican tourism products and services in order…
It could not be otherwise, this week we are talking about Fitur. It’s turn to arrange all the ideas we have brought from the fair and reflect them in new actions and tasks. For a few days, tourism has been the protagonist again. According to…
“A trip to Innovation” was held in Madrid December 12th 2012 within Thinktur 2012 Annual Meeting. Again, this meeting has been a national and international reference for innovation and new technologies applied to the tourism sector. This time, more than 120 participants attended the conference….
I have just come across an excellent initiative driven by the Conselleria de Economía, Industria, Turismo y Empleo of the Generalitat Valenciana. This organism has recently launched the online, free, version of the scientific and academic periodical Papers de Turisme. This publication, a pioneer in…
Tomorrow, 12th December, Thinktur (Tourism Technological Platform) celebrates a symposium titled “A Trip to Innovation”, within Thinktur’s 2012 Annual Meeting. This conference tries to be the main meeting point for tourism companies and different agents in the fields of knowledge, innovation and new technologies at…
Fitur has launched an interesting initiative to foster the use of social networking sites in tourism promotion and create closer ties with opinion leaders in the travelling sector from this continent. This is why Fitur organised, for the first time, an online contest to find…