We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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The article I’ve just read was written five years ago but I’ve found it extremely interesting. Its author is Toni Mascaró, founder and CEO of eMascaró. It is about how to develop and enhance client relationships. The article describes the ideal tool to manage these relationships and…
Today, I’m going to explain some of the features of tourism SMEs, specially focusing on their online presence and strategies. I can anticipate that SMEs will probably find it far more difficult to perform actions online than large companies. Let’s try to defend this stance….
We started hearing about Revenue Management or Yield Management some years ago. These terms have often been treated as synonyms but they are not really so. The debate around this issue is not new. Today, I will present some arguments trying to erase the subtle differences existing between these…
When online travel agencies such as Expedia, Priceline and Hotwire were first introduced, many hotels viewed them as a saving grace. These websites provided a conduit for property owners to fill rooms that might have otherwise not generated revenue. What many hoteliers didn’t predict was…
After ten chapters deepening into the particular features of hotel management software, we are going to finish with an article published last week in Tecnohotel magazine. Jaume Alzina, author of the article and CEO at Winhotel, underlines the importance of constantly applying innovations to different areas…
As we did last week, we are going to talk about booking engines, the focus today being on the importance of the integration of the booking engine with the hotel management system. Visual aspects are one of the first things to consider. We know how…
Last week, we were talking about how to design a newsletter as a means to communicate with clients and show the latest novelties. Today, the post will be focused on how to measure client satisfaction, something extremely important for hoteliers. These days, it is necessary…
Before listing and analyzing the different booking engines existing in the market, we are going to briefly discuss some theoretical aspects to clear up doubts about what a booking engine is and what it is used for. What is a booking engine? A booking engine…
Today, we are going to explain a simple way to create a newsletter for free. There are many different tools to design and send newsletters to clients. My favourite, the one which best suits all my needs, is MailChimp. Creating and managing your own newsletters…
A few weeks ago we opened this section in which we have been dealing with hotel management software (Hotel PMS)and its environment. To finish it, we are going to recap all chapters published up to now, summarizing the most relevant ideas of each one in…