We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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This week, we have been gathering some information about different booking engines to make a list that, hopefully, you find useful. When choosing an online booking engine, there are different aspects that must be taken into account, such as integrations, the possibility of adding extra…
One of the most difficult things for hotels today is to get more direct bookings and break dependence on the so-called intermediaries. Times are changing and, while they browse the website trying to find suitable accommodation, users find a wide range of choices. Hotel bookings…
We keep trying to clear up some of the most commonly asked questions by our clients about information technologies. One of the most frequently mixed up terms are Cloud and SaaS. Sometimes, these concepts are used indistinctively but there are important differences between them. Our…
A picture is worth one thousand words. In this post today we are going to analyze the relationship between the images – and other contents published on our website – and the conversion rate for hoteliers. It is not easy at all to measure that…
Why is it a big mistake not to migrate to the cloud? By listening to our clients, we have learned that one of their main concerns is whether to offload important information to the cloud or not. Many hoteliers have told us that they are…
Keeping online communication channels open has turned into one of the most important tasks for all kinds of businesses. The way we interact, comments published about us, the times we are mentioned and many other things are indicators not to overlook. For ages, human beings…
Some weeks ago we were looking into client disloyalty in the hotel business. We reached the conclusion that, due to the great range of choice in this business, hotels must learn how to differentiate from their competitors. Today, we are having a look at some…
Last week, we were analyzing Mandarin Oriental’s communication and advertising strategies on Twitter. As not all hotel chains follow the same policies, we have chosen four different examples for this week. Our four examples have two things in common: they are big hotel groups and…
We are facing a digital content explosion these days, and this is not always an easy thing to handle. Mostly if you running short of resources. People, companies and public organisms have joined the new reality provided by the online environment, and they are constantly…
It’s time now to find solutions to the problem of disloyalty. As we have anticipated in former posts, the fact that hotel clients are disloyal by nature should not be a problem. We must rather identify it and learn how to cope with disloyalty to…