We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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For today’s post, we have decided to address some of the main concerns hoteliers have about the hospitality industry. We could say that hoteliers have been in a rather comfortable position year after year but the economic crisis, different changes in the sector, new consumers’…
It’s not the first time we write about hotel loyalty programs, and it won’t be the last one. As a hot topic, it needs to be thoroughly analyzed to help hotels improve their strategy and get new clients, or make existing clients loyal. Clients’ habits…
When we talk about Nautilus Lanzarote, one of the first things that come to our minds is their concern about accessibility at all levels. Leda Giordano, CEO at Nautilus Lanzarote is aware of the importance of accessibility to all the facilities in the hotel, and…
We all agree that the hotel product is based on customer care, as itbelongs to the tertiary sector, which provides services to clients. Every aspect related to hotel management is conditioned by this factor. A hotel is formed by a tangible, physical, part -facilities- and an…
We are witnessing a certain obsession to get more and more followers on social networking sites. Today, we wonder what hotelier’s true objectives are. What are they after when it comes to improving their online reputation? According to a survey carried out by ReviewPro, hotelier’s…
Having a look at new trends in the hospitality industry today, we have decided to select some of the posts previously published on our blog and draw some conclusions about online marketing in the hospitality industry. This industry is witnessing a change in the behavior…
Today, we are dedicating some lines to one of our partners: Global Red. We visited their headquarters, where José Manuel Ramírez (CEO at Global Red) made us feel very welcome. We were asking him some questions about the importance of the online environment for hotels. First,…
Centralized management has brought about a move forward in the hospitality sector. Some weeks ago, we published a post describing some of the tools available in the market aimed at centralizing different hotel departments. The importance of technology when it comes to dealing with great amounts…
This week, we are going to tell you about the results of a study we have been carrying out for several months. Out of curiosity, we wanted to know more about the participation of 4 and 5-star hotels on Twitter. The study is divided into…
Many hotel owners are obsessed with trying to find the perfect formula to make their clients loyal. There are many different loyalty programs in the market aimed at keeping clients happy so that they come back. Today, loyalty mechanisms are changing and their goal is…