We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Very often, sun & beach tourism and a glass of sangría on a large and sunny terrace by the sea are what people think of when they hear Spain. This is an old myth but most of you know that tourism in Spain includes much…
[:en]In 2015 we started to hear about the so-called hotels of the future. They are often outlandish and extremely innovative, offer state-of-the-art technology and most of them are intended for millennials. The CityHub is the story of two young entrepreneurs who were strongly determined to…
This what the not-so-new concept of glocalization claims. Applied to companies, they must adapt to the special characteristics of each place, differentiating their product according to local demand. You know that we love to apply concepts from different fields to the industry we are more…
Does online reputation have a positive impact on hotel sales? Last week, the magazine Tecnohotel interviewed the founders of Cases Noves hotel, a small rural hotel in Alicante. The size of the hotel and the charming rustic rooms are perfectly in tune with the surroundings of…
Not long ago, we published a post with some suggestions to make guests spend their money in our hotel. Christmas is a major festivity worldwide -and an opportunity for hotels to put some of these ideas into practice. Hotels mustn’t let go opportunities to get maximum…
Our challenge today is to apply the famous Maslow’s Hierarchy of Needs to the hospitality business. This theory is still relevant today to understand human motivation and personal development in workplace environments and business management. The idea is that people have basic needs in life…
Times are changing, and so do clients’ needs. Therefore, everything in the hospitality industry must adapt to new situations. In our post today we will present some ideas about the tasks traditionally performed by hotel receptionists and how these are changing. We will try to…
One of the most difficult things for hotels today is to get more direct bookings and break dependence on the so-called intermediaries. Times are changing and, while they browse the website trying to find suitable accommodation, users find a wide range of choices. Hotel bookings…
It’s time now to find solutions to the problem of disloyalty. As we have anticipated in former posts, the fact that hotel clients are disloyal by nature should not be a problem. We must rather identify it and learn how to cope with disloyalty to…
We have been talking about client disloyalty as an inherent characteristic of hotel clients in our previous post. Today, we will still deal with this issue but we will focus on a different aspect. We won’t pay much attention to the different clients’ profiles but…