We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Emotions provide the energy that drives the tourism sector and, more particularly, the hospitality sector. It’s not the first time we mention that one of the responsibilities of those who work in the tourism sector is to manage people’s leisure time and, to do so,…
[:en]Hotelinking is a company started by young people that has revolutionized the hospitality marketing. Word-of-mouth marketing, social networks, and the idea that hotel guests have become more dependent on technology are on the basis of this project. Social networking sites are part of the life…
[:en]We’ve heard a lot about millennials but the truth is that we need to know more about their habits and behavior. There’s a research study, recently published in Oracle Hospitality, whose title is ‘Millennials and Hospitality’ that explains the relationship between millennials and technology and…
[:en]You know that we love to write about guest experience and we always try to provide some little advice on how to make the most of new technologies to help hoteliers. Obviously, technology plays an essential role in our industry and it can contribute a…
[:en]In 2015 we started to hear about the so-called hotels of the future. They are often outlandish and extremely innovative, offer state-of-the-art technology and most of them are intended for millennials. The CityHub is the story of two young entrepreneurs who were strongly determined to…
[:en]Today, we’d like to tell you about Houtel, a new application that enables hotel guests to get all the information they need to enjoy a full experience during their stay. Some time ago, we wrote a post about the free Wi-Fi controversy. In this regard,…
Social networking sites can prove beneficial to hoteliers, so it’s important to classify them and analyze their usefulness separately, as not all of them contribute to reaching the same goals. Determining the best platform for each business may help hoteliers getting more return. Last week,…
It’s not the first time we deal with the difficulties of promoting the hospitality product, as its intangible part makes it very difficult to describe before guests have actually enjoyed it. Social media have made an important contribution in this respect. As everybody knows, a…
[:en]Last week, after our discussion on whether luxury hotels were also the ones that offer cutting-edge technology, we were left wondering if luxury could be affordable. Is it? Or its mere definition excludes that possibility? If technology is becoming a synonym for luxury, maybe the requirements to…
What we want to highlight this week are the differences between two different generations of customers. On the one hand, there are Millennials and, on the other, Baby Boomers. It’s very important to be aware of the differences existing between them to design better business…