We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Hotels must have as much information as possible about their guests to really meet their needs. The same applies when it’s about getting new customers: information is essential to launch effective campaigns and attract them. This is why communication between hotels and their customers is…
[:en]Last week, we were having a look at some hotels that have implemented important technological innovations. Today, we’d like to complete that list by adding five more hotels that keep up with technology. We hope you find them as interesting as the ones we listed…
[:en]Hotelinking is a company started by young people that has revolutionized the hospitality marketing. Word-of-mouth marketing, social networks, and the idea that hotel guests have become more dependent on technology are on the basis of this project. Social networking sites are part of the life…
[:en]It’s not the first time we talk about Broomx (Best Room Experiences) a technology company based in Catalonia that applies many of their solutions to the hospitality business. More than one year ago, when the first intelligent hotel room was opened in the Eurostars Barcelona Design,…
[:en]The world of experiential market is undergoing a profound revolution. Among other changes, we have witnessed how buildings and other spaces have been repurposed to offer clients new experiences. As we use to do, we’ll provide some examples applied to the hospitality world. From old…
[:en]There are not many articles in specialized magazines or blogs about repeat guests. Some years ago, keeping guests coming back was one of the main aims of hoteliers but loyalty is understood in a different way today. The hospitality industry is a rapidly changing one…
[:en]Today, we want to tell you about a new initiative, an optimized hotel search engine developed by HotelYou with the partnership of ITH. We know there are lots of hotel search engines but what’s special about this one is that it uses semantic search and machine-learning…
[:en]Who said there’s no room for further innovation in the hospitality industry? At Winhotel, we want to prove this wrong by highlighting the importance of emotions -and its analysis- in the hospitality industry. We all know about the multidimensional character of our industry. There are…
[:en]In contrast to the post we wrote last week, we are going to tell you about a hotel whose staff are not humans. The Henn Na hotel, recently opened in Japan, is staffed by robots that perform most of the tasks. Its name translates as “weird…
Tourism is a cross-cutting issue that depends on multiple and varied elements. The hotel industry, which is in turn under the umbrella of the tourism industry is increasingly flirting with other related industries. Hotels need to have as many playmates as possible in order to…