Recursos

¿Qué nota tienen los hoteles españoles?

[:en]It was last month when TripAdvisor published travelers’ opinions about Spanish hotels. We have gathered some data from that list to crate the infographic you can see below. In the last ten years, Spanish hotels have been getting better reviews, going from a punctuation below…

Reputación a tres bandas

[:en]Today, we’re going back to our three last posts, as they are all about different ways to improve a hotel’s reputation. How to get more online sales and improve online reputation? We got inspiration for this post by reading a TecnoHotel interview where they explained…

Turismo de emociones: ¿Qué sienten los huéspedes de tu hotel?

[:en]Who said there’s no room for further innovation in the hospitality industry? At Winhotel, we want to prove this wrong by highlighting the importance of emotions -and its analysis- in the hospitality industry. We all know about the multidimensional character of our industry. There are…

¿Cómo aumentar la venta directa mejorando tu reputación online?

Does online reputation have a positive impact on hotel sales? Last week, the magazine Tecnohotel interviewed the founders of Cases Noves hotel, a small rural hotel in Alicante. The size of the hotel and the charming rustic rooms are perfectly in tune with the surroundings of…

Criterios de elección para realizar una reserva online

A recent study, published by Stephani K.A. Robson, (professor at the Cornell School of School Administration) and Breffni Noone (associate professor at the Penn State of Hospitality Management), has thrown light on the criteria users follow when browsing the website trying to find accommodation. The…

Hoteles: ¿Cómo sacar más provecho a la Navidad?

Not long ago, we published a post with some suggestions to make guests spend their money in our hotel. Christmas is a major festivity worldwide -and an opportunity for hotels to put some of these ideas into practice. Hotels mustn’t let go opportunities to get maximum…

Las preocupaciones actuales del hotelero

For today’s post, we have decided to address some of the main concerns hoteliers have about the hospitality industry. We could say that hoteliers have been in a rather comfortable position year after year but the economic crisis, different changes in the sector, new consumers’…

Reputación hotelera: opiniones vs. seguidores

We are witnessing a certain obsession to get more and more followers on social networking sites. Today, we wonder what hotelier’s true objectives are. What are they after when it comes to improving their online reputation? According to a survey carried out by ReviewPro, hotelier’s…

¿Cómo actúan los hoteles de lujo en Twitter?

This week, we are going to tell you about the results of a study we have been carrying out for several months. Out of curiosity, we wanted to know more about the participation of 4 and 5-star hotels on Twitter. The study is divided into…

¿Cómo fidelizar si soy un hotel independiente?

Many hotel owners are obsessed with trying to find the perfect formula to make their clients loyal. There are many different loyalty programs in the market aimed at keeping clients happy so that they come back. Today, loyalty mechanisms are changing and their goal is…