We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Keeping online communication channels open has turned into one of the most important tasks for all kinds of businesses. The way we interact, comments published about us, the times we are mentioned and many other things are indicators not to overlook. For ages, human beings…
As usual, we try to apply different concepts to the tourism sector and, more specifically, to the hospitality sector on our blog. Today I will talk about hotel marketing and how twitter can help you increasing online presence. Today, I would like to tell you about…
Have you ever searched your name in Google? And your company’s? I have, and I haven’t always liked what I’ve found. Today, it is worth dedicating some time to manage our online image, our digital identity. Identity is what makes us different from the rest….
[:en]A promise is a promise and today we are going to talk about the dilemma of whether charging clients for Wi-Fi or not. Last week, we mentioned how expensive it is to implement a Wi-Fi service in a hotel. It is an important investment and…
Up to now, the fact that a hotel had a Channel Manager was a differentiating feature. From now on, it is a must if the hotel aims at being competitive in the market. Today, there are multiple channels in hotel distribution. Therefore, a single tool…
Internet works 24/7/365. Thousands of new data, contents, statements or opinions about people, companies, products or services appear online. In this flood of information, Google – among other search engines – indexes words. That way, our company is related with those opinions or statements, creating…
Searching on the Internet, I have found an article signed by Tamara Sánchez and Romén Mesa, members of Tourism Revolution Blog, in which they list ten things a hotel manager shouldn’t do. These errors have been extracted from a list provided by the Hotel Internet…
Talking Hotels is a research project that analyses of the presence of over 50 Spanish hotel chains on Twitter. The authors are part of the Hoteles Sociales team. The project’s main aim was to check whether those firms facing scarcity of resources could rival bigger…