We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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We are about to finish 2014. These days, it is worth having a look at the most important events this year. We have gone back to the posts we published through 2014 and picked up the ones that show the most important trends we have…
Today, we are dealing with the second main problem hoteliers have to face today. This is something we mentioned on a previous post. In order to increase revenue, hoteliers need to persuade their clients to spend a little more during their stay. Of course, they…
We think that hiring highly qualified professionals is essential in the hospitality industry, and we have written a lot about training programs on this blog. There are different professional profiles in our industry, and hotels need all of them. Traditionally, hoteliers have completed their workforce…
[:en]We keep wondering about the toughest barriers hoteliers face when they try to adapt to changing times. When we wrote a post listing all the problems hoteliers have to face today, we mentioned the need to hire marketing experts, as it is not easy to promote…
Three weeks ago, we published a post where we applied Maslow’s Hierarchy of Needs to the Hospitality Industry, classifying the needs of our sector into the five levels suggested by Maslow. We have received different comments about though our blog, LinkedIn and Twitter, and we don’t want…
Some weeks ago, we were talking about boutique hotels. If we connect this tendency with new clients who belong to The Millennial Generation, we have the ingredients for our post today about hipster hotels. The term millennial is commonly used to refer to the generation…
Our challenge today is to apply the famous Maslow’s Hierarchy of Needs to the hospitality business. This theory is still relevant today to understand human motivation and personal development in workplace environments and business management. The idea is that people have basic needs in life…
El lunes de la semana que viene se celebra en Lanzarote un Seminario de Innovación Hotelera impartido por Fernando Gallardo, quien hace muy poquito estuvo en Palma tratando la misma temática: El turismo en la nueva era del Big Data. En líneas muy generales, se podría…
Times are changing, and so do clients’ needs. Therefore, everything in the hospitality industry must adapt to new situations. In our post today we will present some ideas about the tasks traditionally performed by hotel receptionists and how these are changing. We will try to…
Why is it a big mistake not to migrate to the cloud? By listening to our clients, we have learned that one of their main concerns is whether to offload important information to the cloud or not. Many hoteliers have told us that they are…