We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Keeping online communication channels open has turned into one of the most important tasks for all kinds of businesses. The way we interact, comments published about us, the times we are mentioned and many other things are indicators not to overlook. For ages, human beings…
Some weeks ago we were looking into client disloyalty in the hotel business. We reached the conclusion that, due to the great range of choice in this business, hotels must learn how to differentiate from their competitors. Today, we are having a look at some…
Last week, we were analyzing Mandarin Oriental’s communication and advertising strategies on Twitter. As not all hotel chains follow the same policies, we have chosen four different examples for this week. Our four examples have two things in common: they are big hotel groups and…
We have been talking about client disloyalty as an inherent characteristic of hotel clients in our previous post. Today, we will still deal with this issue but we will focus on a different aspect. We won’t pay much attention to the different clients’ profiles but…
Everybody knows about the complexity of the hospitality industry, and there are several factors to consider when it’s about taking advantage of all the potential benefits that this industry can generate. One of the most important issues for hoteliers is how to make clients loyal….
Hospitality industry can’t overlook technological advances and must join new trends. Thanks to the report 10 Hospitality Technology Trends you need to know about, elaborated by Smartbrief Media Services along with The Wall Street Journal, we learn about the latest technological advances that hotels should…
The first thing to do when designing a business strategy for any industry is to have deep knowledge of its most important product. Only then a marketing strategy can start to be designed but we will discuss that in coming chapters. In this post, we…
The hospitality sector is quite a broad category of fields. As we have said before, this is why there are new solutions and applications launched every day targeted at this field: it covers a lot of different aspects within the service industry. Share cost. Make…
Dealing with seasonality in tourism may seem trite but it is a complex and almost unsolvable issue. The island I live in, Majorca, witnesses this phenomenon during the so-called cold months – despite the warm winters we enjoy in this corner of the Mediterranean Sea….
Last week, I wrote about the phenomenon known as seasonality and I suggested opening a debate to get different ideas and solutions on how to reduce its effects on some tourist destinations. Many different people have contributed to this debate and we think it is…