We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Today, we want to tell you about a new initiative, an optimized hotel search engine developed by HotelYou with the partnership of ITH. We know there are lots of hotel search engines but what’s special about this one is that it uses semantic search and machine-learning…
[:en]After reading this article by Isabel Garzo for Yorokobu Magazine, we are going to extrapolate the conclusions of the research paper -published on Journal of Consumer Research– she mentions and apply it to hotels. This research looks into the differences between independent and interdependent individuals, and…
A recent study, published by Stephani K.A. Robson, (professor at the Cornell School of School Administration) and Breffni Noone (associate professor at the Penn State of Hospitality Management), has thrown light on the criteria users follow when browsing the website trying to find accommodation. The…
It’s not the first time we deal with the difficulties of promoting the hospitality product, as its intangible part makes it very difficult to describe before guests have actually enjoyed it. Social media have made an important contribution in this respect. As everybody knows, a…
[:en]Our post today will focus on the moment travelers book a hotel and the devices they use to do so. At the beginning, hotel reservations made on mobile phones or tablets looked like a short-lived fad but the truth is that they have rapidly consolidated….
It’s a fact. Technology is changing our lives at all levels. And again, we apply it to the hospitality sector to see what’s new. An article published in Hosteltur in August 2014, and grounded on an online report by the agency Destinia, has caught our attention….
Content marketing will be one of the hottest trends this 2015. There are many brands, in and out of the tourism sector trying hard to design, and keep, a good content marketing strategy, so it’s worth paying a little more attention to it. As we…
[:en]Last week, after our discussion on whether luxury hotels were also the ones that offer cutting-edge technology, we were left wondering if luxury could be affordable. Is it? Or its mere definition excludes that possibility? If technology is becoming a synonym for luxury, maybe the requirements to…
There are always new challenges and changes to face in the world of business. Luckily or unluckily, technology goes so fast that companies must keep up with changes and new business models if they don’t want to be left behind. It’s not different in the…
We are about to finish 2014. These days, it is worth having a look at the most important events this year. We have gone back to the posts we published through 2014 and picked up the ones that show the most important trends we have…