We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Last week’s post was about the most common problems hoteliers have to face today. Today, we are starting a series of posts aimed at trying to find effective solutions to these problems. We are going to follow users from the first moment they type a…
This week, we are going to tell you about the results of a study we have been carrying out for several months. Out of curiosity, we wanted to know more about the participation of 4 and 5-star hotels on Twitter. The study is divided into…
Many hotel owners are obsessed with trying to find the perfect formula to make their clients loyal. There are many different loyalty programs in the market aimed at keeping clients happy so that they come back. Today, loyalty mechanisms are changing and their goal is…
Some weeks ago, we were talking about boutique hotels. If we connect this tendency with new clients who belong to The Millennial Generation, we have the ingredients for our post today about hipster hotels. The term millennial is commonly used to refer to the generation…
After our previous post, and some conversations with our clients, we can confirm that hotels are now awakening, accepting new challenges and embracing growing technology trends. Today, in a rapidly changing market, this is a must and not an option. It is necessary to invest not…
Times are changing, and so do clients’ needs. Therefore, everything in the hospitality industry must adapt to new situations. In our post today we will present some ideas about the tasks traditionally performed by hotel receptionists and how these are changing. We will try to…
One of the most difficult things for hotels today is to get more direct bookings and break dependence on the so-called intermediaries. Times are changing and, while they browse the website trying to find suitable accommodation, users find a wide range of choices. Hotel bookings…
A picture is worth one thousand words. In this post today we are going to analyze the relationship between the images – and other contents published on our website – and the conversion rate for hoteliers. It is not easy at all to measure that…
Keeping online communication channels open has turned into one of the most important tasks for all kinds of businesses. The way we interact, comments published about us, the times we are mentioned and many other things are indicators not to overlook. For ages, human beings…
Hospitality industry can’t overlook technological advances and must join new trends. Thanks to the report 10 Hospitality Technology Trends you need to know about, elaborated by Smartbrief Media Services along with The Wall Street Journal, we learn about the latest technological advances that hotels should…