We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Why is it a big mistake not to migrate to the cloud? By listening to our clients, we have learned that one of their main concerns is whether to offload important information to the cloud or not. Many hoteliers have told us that they are…
Keeping online communication channels open has turned into one of the most important tasks for all kinds of businesses. The way we interact, comments published about us, the times we are mentioned and many other things are indicators not to overlook. For ages, human beings…
Some weeks ago we were looking into client disloyalty in the hotel business. We reached the conclusion that, due to the great range of choice in this business, hotels must learn how to differentiate from their competitors. Today, we are having a look at some…
Last week, we were analyzing Mandarin Oriental’s communication and advertising strategies on Twitter. As not all hotel chains follow the same policies, we have chosen four different examples for this week. Our four examples have two things in common: they are big hotel groups and…
In order to illustrate the concepts we have been discussing in previous posts, let’s study a real case and verify that it fulfills the conditions we have mentioned. The hotel group we have chosen is Mandarin Oriental (MO), an international group with a good content…
We are facing a digital content explosion these days, and this is not always an easy thing to handle. Mostly if you running short of resources. People, companies and public organisms have joined the new reality provided by the online environment, and they are constantly…
It’s time now to find solutions to the problem of disloyalty. As we have anticipated in former posts, the fact that hotel clients are disloyal by nature should not be a problem. We must rather identify it and learn how to cope with disloyalty to…
We have been talking about client disloyalty as an inherent characteristic of hotel clients in our previous post. Today, we will still deal with this issue but we will focus on a different aspect. We won’t pay much attention to the different clients’ profiles but…
Everybody knows about the complexity of the hospitality industry, and there are several factors to consider when it’s about taking advantage of all the potential benefits that this industry can generate. One of the most important issues for hoteliers is how to make clients loyal….
From now on, we are glad to inform you about a new partnership with our colleagues at Idiso. This collaboration consists in integrating Idiso’s Channel Manager with Winhotel’s PMS. Today, there are multiple hotel distribution channels. The person in charge of managing the distribution of an…