We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Having a look at new trends in the hospitality industry today, we have decided to select some of the posts previously published on our blog and draw some conclusions about online marketing in the hospitality industry. This industry is witnessing a change in the behavior…
Today, we are dedicating some lines to one of our partners: Global Red. We visited their headquarters, where José Manuel Ramírez (CEO at Global Red) made us feel very welcome. We were asking him some questions about the importance of the online environment for hotels. First,…
Centralized management has brought about a move forward in the hospitality sector. Some weeks ago, we published a post describing some of the tools available in the market aimed at centralizing different hotel departments. The importance of technology when it comes to dealing with great amounts…
This week, we are going to tell you about the results of a study we have been carrying out for several months. Out of curiosity, we wanted to know more about the participation of 4 and 5-star hotels on Twitter. The study is divided into…
Many hotel owners are obsessed with trying to find the perfect formula to make their clients loyal. There are many different loyalty programs in the market aimed at keeping clients happy so that they come back. Today, loyalty mechanisms are changing and their goal is…
This may seem obvious, but hotel chains need centralizing – and centralized – tools to manage all hotels that belong to the same group. Managing large hotel chains is different from managing independent hotels, and far more complex. This is why we have split a…
This week, we have been asking ourselves a few questions about the training necessary to be a good hotel receptionist, the requirements hoteliers ask for when they are hiring personnel and the training programs currently available. Training and specialization are really important but we don’t…
Three weeks ago, we published a post where we applied Maslow’s Hierarchy of Needs to the Hospitality Industry, classifying the needs of our sector into the five levels suggested by Maslow. We have received different comments about though our blog, LinkedIn and Twitter, and we don’t want…
Today’s post is slightly different from previous ones. It is about a platform where users can share their traveling experiences and also arrange their trip into different stages, upload images, contact other travelers and many other things. We invite you to meet Routy, the website…
Some weeks ago, we were talking about boutique hotels. If we connect this tendency with new clients who belong to The Millennial Generation, we have the ingredients for our post today about hipster hotels. The term millennial is commonly used to refer to the generation…