We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Hotels are increasingly using different tools to improve their online visibility and reach as many clients as possible. Customers turn to online distribution channels when they look for hotels, so these have been forced to strengthen their online presence. What criteria should hotels follow when…
Our challenge today is to apply the famous Maslow’s Hierarchy of Needs to the hospitality business. This theory is still relevant today to understand human motivation and personal development in workplace environments and business management. The idea is that people have basic needs in life…
After our previous post, and some conversations with our clients, we can confirm that hotels are now awakening, accepting new challenges and embracing growing technology trends. Today, in a rapidly changing market, this is a must and not an option. It is necessary to invest not…
El lunes de la semana que viene se celebra en Lanzarote un Seminario de Innovación Hotelera impartido por Fernando Gallardo, quien hace muy poquito estuvo en Palma tratando la misma temática: El turismo en la nueva era del Big Data. En líneas muy generales, se podría…
There are more and more hotels that can be classified as boutique hotels. It is one of the ways for small hotels to face changes and adapt to new scenarios. This tendency is now found in both sun and beach hotels and urban areas. What…
Times are changing, and so do clients’ needs. Therefore, everything in the hospitality industry must adapt to new situations. In our post today we will present some ideas about the tasks traditionally performed by hotel receptionists and how these are changing. We will try to…
This week, we have been gathering some information about different booking engines to make a list that, hopefully, you find useful. When choosing an online booking engine, there are different aspects that must be taken into account, such as integrations, the possibility of adding extra…
One of the most difficult things for hotels today is to get more direct bookings and break dependence on the so-called intermediaries. Times are changing and, while they browse the website trying to find suitable accommodation, users find a wide range of choices. Hotel bookings…
We keep trying to clear up some of the most commonly asked questions by our clients about information technologies. One of the most frequently mixed up terms are Cloud and SaaS. Sometimes, these concepts are used indistinctively but there are important differences between them. Our…
A picture is worth one thousand words. In this post today we are going to analyze the relationship between the images – and other contents published on our website – and the conversion rate for hoteliers. It is not easy at all to measure that…