We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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There are always new challenges and changes to face in the world of business. Luckily or unluckily, technology goes so fast that companies must keep up with changes and new business models if they don’t want to be left behind. It’s not different in the…
It’s been some years now since OTAs (Online Travel Agencies) came on the scene for the first time. They had a strong entry into the market and were seen as saviors by hotels: in exchange for a commission, they managed to book rooms that otherwise…
Mobile apps are really useful when it comes to data gathering. This is why there are more and more apps released every day. Guests willing to use these applications provide hotels with relevant information about their behavior, likes and interests, and even personal information, a…
Today, we want you to know more about a new Spanish hostel chain, TOC Hostels, established by AC Hoteles former vicepresident, Ignacio Catalán. This group is formed of three hostels, the last one being inaugurated in Madrid in September 2014. Ignacio’s experience in the hospitality world has…
This week, we would like to share some tips on how to get closer to our guests in the online environment. We will go over some tools designed to make online access for customers easier and keep communication flowing. It’s so easy to get lots…
It seems that the tourism and, as a consequence, the hospitality industry keep growing enormously in Latin America. While this area is witnessing a huge hotel development, data in Europe show an extremely low growth rate in relation to room capacity. The agency Carlson Wagonlit…
We are about to finish 2014. These days, it is worth having a look at the most important events this year. We have gone back to the posts we published through 2014 and picked up the ones that show the most important trends we have…
Not long ago, we published a post with some suggestions to make guests spend their money in our hotel. Christmas is a major festivity worldwide -and an opportunity for hotels to put some of these ideas into practice. Hotels mustn’t let go opportunities to get maximum…
We woke up last week to headlines from two important magazines – Hosteltur and TecnoHotel– on how hotels use social media. Both mention a case study carried out by the communication consultant company Porter Novelli through their digital communication area, PNConnect, for the multinational group of customer…
We all know that communication, involvement, active listening and know-how optimization are essential in a company. The hospitality industry is not an exception. Downward communication is the most common one in all companies but, what happens with feedback from employees, motivation…? Upward communication is too…