We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Tourists don’t settle for a cold place to stay anymore. They search for cozy hotels, for kind and helpful staff, for experiences and emotions that make them feel unique and turn their stay into an unforgettable experience. Experience-based tourism arises from the needs of those…
Today, we are dealing with the second main problem hoteliers have to face today. This is something we mentioned on a previous post. In order to increase revenue, hoteliers need to persuade their clients to spend a little more during their stay. Of course, they…
We think that hiring highly qualified professionals is essential in the hospitality industry, and we have written a lot about training programs on this blog. There are different professional profiles in our industry, and hotels need all of them. Traditionally, hoteliers have completed their workforce…
We all know that every hotel is unique. Each one has different goals, needs and guests. Hoteliers must know the characteristics of their own business very well if they want to keep technologically updated according to their needs. But… what tools would I need if…
Content Marketing, which is related to Inbound Marketing, has been a hot topic for the last years. The hospitality industry needs tools to show the advantages of the products they offer but, due to their characteristics, they are difficult to materialize and display. A good…
We keep writing about the main issues and challenges hoteliers have to face today, and we keep trying to contribute our bit to find realistic solutions to these problems. Today’s post is about the importance of delivering information to clients using newsletters. Some months ago,…
We feel really proud of our clients at Playa Senator and this is why we would like to publish some information about the projects they have been working on recently. Playa Senator, a group based in Almeria, Spain, has 31 hotels so far, which makes 7.000…
[:en]We keep wondering about the toughest barriers hoteliers face when they try to adapt to changing times. When we wrote a post listing all the problems hoteliers have to face today, we mentioned the need to hire marketing experts, as it is not easy to promote…
Last week, we gave some tips on how to increase traffic to a hotel’s website. Our post today deals with those visitors and what to do when they land on our website. Once the first goal -direct traffic to the website- has been reached, all…
Last week’s post was about the most common problems hoteliers have to face today. Today, we are starting a series of posts aimed at trying to find effective solutions to these problems. We are going to follow users from the first moment they type a…