Recursos

Reservas de última hora vía móvil: ¿tendencia o realidad?

[:en]Our post today will focus on the moment travelers book a hotel and the devices they use to do so. At the beginning, hotel reservations made on mobile phones or tablets looked like a short-lived fad but the truth is that they have rapidly consolidated….

Cambios en el sector hotelero: ¿Amenaza u oportunidad?

A big part of the hospitality industry has not realized yet the importance of having a good reaction facing the new business models that are arising in this industry. They think there’s no need to change or enter into competition with such models, as the…

Nueva fidelización: De los clientes repetidores a los prescriptores

Some months ago, we compared traditional and new loyalty programs. As times change there are new methods of making customers loyal. It’s a hot topic today and it needs to be further analyzed in order to improve the strategies used by hotels when getting new clients…

Acercando el hotel al huésped

This week, we would like to share some tips on how to get closer to our guests in the online environment. We will go over some tools designed to make online access for customers easier and keep communication flowing. It’s so easy to get lots…

Latinoamérica: nuevas oportunidades

It seems that the tourism and, as a consequence, the hospitality industry keep growing enormously in Latin America. While this area is witnessing a huge hotel development, data in Europe show an extremely low growth rate in relation to room capacity. The agency Carlson Wagonlit…

Todos quieren lo mismo: atención al cliente

We all agree that the hotel product is based on customer care, as itbelongs to the tertiary sector, which provides services to clients. Every aspect related to hotel management is conditioned by this factor. A hotel is formed by a tangible, physical, part -facilities- and an…

¿Cómo gestionar una cadena de forma centralizada?

This may seem obvious, but hotel chains need centralizing – and centralized – tools to manage all hotels that belong to the same group. Managing large hotel chains is different from managing independent hotels, and far more complex. This is why we have split a…

Channel Manager: 16 soluciones para la gestión de canales online

Hotels are increasingly using different tools to improve their online visibility and reach as many clients as possible.  Customers turn to online distribution channels when they look for hotels, so these have been forced to strengthen their online presence. What criteria should hotels follow when…

¿Conoces las diferencias entre Cloud Computing y SaaS?

We keep trying to clear up some of the most commonly asked questions by our clients about information technologies. One of the most frequently mixed up terms are Cloud and SaaS. Sometimes, these concepts are used indistinctively but there are important differences between them. Our…

¿Cómo gestionar la infidelidad del cliente hotelero?

It’s time now to find solutions to the problem of disloyalty. As we have anticipated in former posts, the fact that hotel clients are disloyal by nature should not be a problem. We must rather identify it and learn how to cope with disloyalty to…