We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Times are changing and this is something we must face: new scenarios and conditions, different likes and interests. Tourists today don’t have the same expectations they had yesterday. Those who work offering products and services that contribute to the renovation of this sector know that…
Hotel market has evolved in such a way that it is easy to fall into what we could call a stagnation of PMS. While the hotel management system offered by our PMS is still valid and efficient, the sector has been forced to offer new…
The article I’ve just read was written five years ago but I’ve found it extremely interesting. Its author is Toni Mascaró, founder and CEO of eMascaró. It is about how to develop and enhance client relationships. The article describes the ideal tool to manage these relationships and…
Today, I’m going to explain some of the features of tourism SMEs, specially focusing on their online presence and strategies. I can anticipate that SMEs will probably find it far more difficult to perform actions online than large companies. Let’s try to defend this stance….
A few weeks ago we opened this section in which we have been dealing with hotel management software (Hotel PMS)and its environment. To finish it, we are going to recap all chapters published up to now, summarizing the most relevant ideas of each one in…
In this penultimate chapter of the section devoted to hotel management software (PMS) I’m going to deal with some aspects that must be kept in mind when the hotel management system is going to be implemented in different countries. Each country is very different from…
After eight chapters deeply analyzing hotel management issues, we can reach the conclusion that we need to take a number of factors into account before choosing a PMS. After all, hotel management software is nothing other than a tool used by hotel workers and administrators…
As mentioned in previous chapters, the PMS must be flexible enough to adapt to the hotels’ needs and characteristics. In this post we are going to differentiate three levels of customization of the PMS. These levels are meant to reflect the importance of having a flexible PMS,…
Any company must follow a carefully planned and solid strategy when putting into practice a marketing plan. This needs some previous study: obviously, it is necessary to deeply know the products we are offering, the market and the client’s environment. There is another factor that…
There are some aspects that must be taken into account when managing a hotel besides the characteristics mentioned in the previous chapter. It is not the same to manage a city hotel than a sun and beach hotel and, consequently, the hospitality software chosen must…