We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Very often, sun & beach tourism and a glass of sangría on a large and sunny terrace by the sea are what people think of when they hear Spain. This is an old myth but most of you know that tourism in Spain includes much…
[:en]In 2015 we started to hear about the so-called hotels of the future. They are often outlandish and extremely innovative, offer state-of-the-art technology and most of them are intended for millennials. The CityHub is the story of two young entrepreneurs who were strongly determined to…
[:en]After reading this article by Isabel Garzo for Yorokobu Magazine, we are going to extrapolate the conclusions of the research paper -published on Journal of Consumer Research– she mentions and apply it to hotels. This research looks into the differences between independent and interdependent individuals, and…
[:en]We have always insisted on the importance of having effective communication mechanisms between hotel establishments and clients. A good way to achieve this goal is to develop mobile apps to make requests at the hotel. These apps make it easy to ask for -and even…
The focus in the hotel industry today is to offer customized services, new experiences and unforgettable holidays to our customers. We all seem to have this in mind but, as technology is gaining ground, we tend to forget that a hotel is run by people,…
Does online reputation have a positive impact on hotel sales? Last week, the magazine Tecnohotel interviewed the founders of Cases Noves hotel, a small rural hotel in Alicante. The size of the hotel and the charming rustic rooms are perfectly in tune with the surroundings of…
It’s not the first time we deal with the difficulties of promoting the hospitality product, as its intangible part makes it very difficult to describe before guests have actually enjoyed it. Social media have made an important contribution in this respect. As everybody knows, a…
As we often say, customer loyalty is rapidly changing so if hotels want to retain existing customers -and attract new customers- they need to carry out specific actions. These actions will vary depending on whether we want to keep customers coming back or draw in…
Content marketing will be one of the hottest trends this 2015. There are many brands, in and out of the tourism sector trying hard to design, and keep, a good content marketing strategy, so it’s worth paying a little more attention to it. As we…
When we were thinking about what to ask José Luis Mateo, we decided to take a close look at the effort that the Escola d’Hoteleria de les Illes Balears (EHIB) is making to keep communication open with the area where it is located. The information…