We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]We keep wondering about the toughest barriers hoteliers face when they try to adapt to changing times. When we wrote a post listing all the problems hoteliers have to face today, we mentioned the need to hire marketing experts, as it is not easy to promote…
Last week’s post was about the most common problems hoteliers have to face today. Today, we are starting a series of posts aimed at trying to find effective solutions to these problems. We are going to follow users from the first moment they type a…
We all agree that the hotel product is based on customer care, as itbelongs to the tertiary sector, which provides services to clients. Every aspect related to hotel management is conditioned by this factor. A hotel is formed by a tangible, physical, part -facilities- and an…
We are witnessing a certain obsession to get more and more followers on social networking sites. Today, we wonder what hotelier’s true objectives are. What are they after when it comes to improving their online reputation? According to a survey carried out by ReviewPro, hotelier’s…
Having a look at new trends in the hospitality industry today, we have decided to select some of the posts previously published on our blog and draw some conclusions about online marketing in the hospitality industry. This industry is witnessing a change in the behavior…
Today, we are dedicating some lines to one of our partners: Global Red. We visited their headquarters, where José Manuel Ramírez (CEO at Global Red) made us feel very welcome. We were asking him some questions about the importance of the online environment for hotels. First,…
This week, we are going to tell you about the results of a study we have been carrying out for several months. Out of curiosity, we wanted to know more about the participation of 4 and 5-star hotels on Twitter. The study is divided into…
Many hotel owners are obsessed with trying to find the perfect formula to make their clients loyal. There are many different loyalty programs in the market aimed at keeping clients happy so that they come back. Today, loyalty mechanisms are changing and their goal is…
Today’s post is slightly different from previous ones. It is about a platform where users can share their traveling experiences and also arrange their trip into different stages, upload images, contact other travelers and many other things. We invite you to meet Routy, the website…
Our challenge today is to apply the famous Maslow’s Hierarchy of Needs to the hospitality business. This theory is still relevant today to understand human motivation and personal development in workplace environments and business management. The idea is that people have basic needs in life…