We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Last week, we were analyzing Mandarin Oriental’s communication and advertising strategies on Twitter. As not all hotel chains follow the same policies, we have chosen four different examples for this week. Our four examples have two things in common: they are big hotel groups and…
In order to illustrate the concepts we have been discussing in previous posts, let’s study a real case and verify that it fulfills the conditions we have mentioned. The hotel group we have chosen is Mandarin Oriental (MO), an international group with a good content…
We are facing a digital content explosion these days, and this is not always an easy thing to handle. Mostly if you running short of resources. People, companies and public organisms have joined the new reality provided by the online environment, and they are constantly…
Hospitality industry can’t overlook technological advances and must join new trends. Thanks to the report 10 Hospitality Technology Trends you need to know about, elaborated by Smartbrief Media Services along with The Wall Street Journal, we learn about the latest technological advances that hotels should…
The aim of this post is to examine some new trends in the tourism sector created by a whole generation of newcomers: it is a very distinctive sector known as the Millennial Generation, or Generation Y. This is the main topic on the first page…
As usual, we try to apply different concepts to the tourism sector and, more specifically, to the hospitality sector on our blog. Today I will talk about hotel marketing and how twitter can help you increasing online presence. Today, I would like to tell you about…
The hospitality sector is quite a broad category of fields. As we have said before, this is why there are new solutions and applications launched every day targeted at this field: it covers a lot of different aspects within the service industry. Share cost. Make…
Have you ever searched your name in Google? And your company’s? I have, and I haven’t always liked what I’ve found. Today, it is worth dedicating some time to manage our online image, our digital identity. Identity is what makes us different from the rest….
Today, we are talking about one of the most important social networks. LinkedIn has been ranking high for some time now and it will be 9 years old in May. LinkedIn, as other networking sites, is based on the theory that everyone can be connected…
Internet works 24/7/365. Thousands of new data, contents, statements or opinions about people, companies, products or services appear online. In this flood of information, Google – among other search engines – indexes words. That way, our company is related with those opinions or statements, creating…