We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Very often, sun & beach tourism and a glass of sangría on a large and sunny terrace by the sea are what people think of when they hear Spain. This is an old myth but most of you know that tourism in Spain includes much…
[:en]Not long ago we came across Genial.ly, a platform created by a startup based in Córdoba (Spain) that contributes to the democratization of social and interactive content. We decided to give it a go and we like its philosophy; it helps to make difficult things…
[:en]Hotelinking is a company started by young people that has revolutionized the hospitality marketing. Word-of-mouth marketing, social networks, and the idea that hotel guests have become more dependent on technology are on the basis of this project. Social networking sites are part of the life…
[:en]This week, we have interviewed María Benejam, principal at the Menorca headquarters of the Balearic Tourism School (ETB or Escuela de Tursimo Balear, in Spanish). We’d like to learn some more about the impact of technology in the learning programs of future tourismologists. 1. What…
[:en]After reading this article by Isabel Garzo for Yorokobu Magazine, we are going to extrapolate the conclusions of the research paper -published on Journal of Consumer Research– she mentions and apply it to hotels. This research looks into the differences between independent and interdependent individuals, and…
There’s a new technology startup company in Spain specialized in adventure tourism. It’s similar to Booking.com but they don’t focus on selling beds. Instead, they sell experiences, urban and adventure tourism. As we wrote in this post, new generation travelers look for more than just a…
Year after year, traditional advertising has been at the basis of mass consumption. Social networking sites have changed the setting and, today, communication is no longer controlled by the companies themselves. One-way communication has ceased to exist. Companies use more and more online communication channels,…
As we often say, customer loyalty is rapidly changing so if hotels want to retain existing customers -and attract new customers- they need to carry out specific actions. These actions will vary depending on whether we want to keep customers coming back or draw in…
Content marketing will be one of the hottest trends this 2015. There are many brands, in and out of the tourism sector trying hard to design, and keep, a good content marketing strategy, so it’s worth paying a little more attention to it. As we…
Tourists don’t settle for a cold place to stay anymore. They search for cozy hotels, for kind and helpful staff, for experiences and emotions that make them feel unique and turn their stay into an unforgettable experience. Experience-based tourism arises from the needs of those…