We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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We keep writing about the main issues and challenges hoteliers have to face today, and we keep trying to contribute our bit to find realistic solutions to these problems. Today’s post is about the importance of delivering information to clients using newsletters. Some months ago,…
We feel really proud of our clients at Playa Senator and this is why we would like to publish some information about the projects they have been working on recently. Playa Senator, a group based in Almeria, Spain, has 31 hotels so far, which makes 7.000…
[:en]We keep wondering about the toughest barriers hoteliers face when they try to adapt to changing times. When we wrote a post listing all the problems hoteliers have to face today, we mentioned the need to hire marketing experts, as it is not easy to promote…
Last week, we gave some tips on how to increase traffic to a hotel’s website. Our post today deals with those visitors and what to do when they land on our website. Once the first goal -direct traffic to the website- has been reached, all…
Last week’s post was about the most common problems hoteliers have to face today. Today, we are starting a series of posts aimed at trying to find effective solutions to these problems. We are going to follow users from the first moment they type a…
For today’s post, we have decided to address some of the main concerns hoteliers have about the hospitality industry. We could say that hoteliers have been in a rather comfortable position year after year but the economic crisis, different changes in the sector, new consumers’…
It’s not the first time we write about hotel loyalty programs, and it won’t be the last one. As a hot topic, it needs to be thoroughly analyzed to help hotels improve their strategy and get new clients, or make existing clients loyal. Clients’ habits…
When we talk about Nautilus Lanzarote, one of the first things that come to our minds is their concern about accessibility at all levels. Leda Giordano, CEO at Nautilus Lanzarote is aware of the importance of accessibility to all the facilities in the hotel, and…
We all agree that the hotel product is based on customer care, as itbelongs to the tertiary sector, which provides services to clients. Every aspect related to hotel management is conditioned by this factor. A hotel is formed by a tangible, physical, part -facilities- and an…
We are witnessing a certain obsession to get more and more followers on social networking sites. Today, we wonder what hotelier’s true objectives are. What are they after when it comes to improving their online reputation? According to a survey carried out by ReviewPro, hotelier’s…