We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]In contrast to the post we wrote last week, we are going to tell you about a hotel whose staff are not humans. The Henn Na hotel, recently opened in Japan, is staffed by robots that perform most of the tasks. Its name translates as “weird…
The focus in the hotel industry today is to offer customized services, new experiences and unforgettable holidays to our customers. We all seem to have this in mind but, as technology is gaining ground, we tend to forget that a hotel is run by people,…
Does online reputation have a positive impact on hotel sales? Last week, the magazine Tecnohotel interviewed the founders of Cases Noves hotel, a small rural hotel in Alicante. The size of the hotel and the charming rustic rooms are perfectly in tune with the surroundings of…
Tourism is a cross-cutting issue that depends on multiple and varied elements. The hotel industry, which is in turn under the umbrella of the tourism industry is increasingly flirting with other related industries. Hotels need to have as many playmates as possible in order to…
This Japanese trend seems to have come to stay: capsule hotels -or pod hotels, as they are commonly referred to in Europe- are popping up all over our continent. What are capsule hotels? They are hotels with exceptionally tiny rooms, called capsules or boxes. These…
A recent study, published by Stephani K.A. Robson, (professor at the Cornell School of School Administration) and Breffni Noone (associate professor at the Penn State of Hospitality Management), has thrown light on the criteria users follow when browsing the website trying to find accommodation. The…
For the last few months we’ve been insisting on the importance of finding elements to make your hotel stand out among competitors. Businesses of any kind, but specially hotels must spot their strengths and make the most out of them. We have chosen 10 hotels…
Year after year, traditional advertising has been at the basis of mass consumption. Social networking sites have changed the setting and, today, communication is no longer controlled by the companies themselves. One-way communication has ceased to exist. Companies use more and more online communication channels,…
[:en]Some weeks ago we attended an Open Space on tourism organized in Palma de Majorca. There were many hoteliers and other professionals sharing their ideas. One in particular called our attention. A common concern in this industry has to do with dealing with unhappy clients. Hoteliers are…
Social networking sites can prove beneficial to hoteliers, so it’s important to classify them and analyze their usefulness separately, as not all of them contribute to reaching the same goals. Determining the best platform for each business may help hoteliers getting more return. Last week,…