Recursos

¿Qué valoran los huéspedes de un hotel?

[:en]Today, we’ve been reading a Trabber report on the services that caused more impact on guests during 2015. We were not surprised by the results but it’s true that guest preferences always become trends. The research published by Trabber classifies hotel services according to guest satisfaction…

¿Qué hacemos con la reputación del huésped?

[:en]We’ve got used to studying and analyzing brand reputation. There are new research papers every day that make clear the extent to which brands can influence consumer behavior. Brand image is essential given the fierce competition, and reputation is something companies must pay attention to….

¿Qué es un PMS?

[:en]Some time ago, we wrote a PMS guide but we still haven’t answered the question above. We think it’s necessary to go back to basics and start this post with a simple and clear definition. Today, we will answer that question and analyze the advantages…

Turismo de emociones: ¿Qué sienten los huéspedes de tu hotel?

[:en]Who said there’s no room for further innovation in the hospitality industry? At Winhotel, we want to prove this wrong by highlighting the importance of emotions -and its analysis- in the hospitality industry. We all know about the multidimensional character of our industry. There are…

Externalización hotelera: ventajas y desventajas

[:en]Today, we are going to talk about outsourcing. Outsourcing is subcontrating a service provided by a third-part company. The first company entrusts one or several companies to do a specific job in order to save time, money and resources. It’s not easy to talk about…

Piensa global, actúa local

This what the not-so-new concept of glocalization claims. Applied to companies, they must adapt to the special characteristics of each place, differentiating their product according to local demand. You know that we love to apply concepts from different fields to the industry we are more…

¿Es tu hotel socialmente responsable?

Our post today is about CSR (Corporate Social Responsibility) and its application to the hospitality industry. CSR is a concept whereby companies contribute to social, environmental and economic development. CSR strategies add value to business practices; they help companies to be more competitive and keep…

Hoteles temáticos: un refuerzo a las experiencias

Today, we are going to write about a type of establishment that can be placed under the umbrella of experience tourism. At themed hotels, facilities, services, staff clothing and even food revolves around a specific theme or central idea, going from far-away fantasy worlds to…

Outify.me: ¡Reservemos experiencias!

There’s a new technology startup company in Spain specialized in adventure tourism. It’s similar to Booking.com but they don’t focus on selling beds. Instead, they sell experiences, urban and adventure tourism. As we wrote in this post, new generation travelers look for more than just a…

¿Qué aportan los hoteles boutique?

The Balearic Islands are considered a sun & beach destination, which is commonly associated to non-sustainable, mass tourism. These days, there’s being a heated debate over the introduction of a tourist fee to preserve the environment. We won’t take sides in this matter now but…